During the Spring Festival, KUAISHOU achieved a record high in DAU scale
Jin Shi Data reported on February 11 that KUAISHOU's 2025 Spring Festival activities recently concluded, with the platform announcing that the rich and diverse New Year-themed activities and social interaction features drove DAU to a historic high. During this period, the platform's "Shake the Fortune Tree" red envelope feature was upgraded, with users participating enthusiastically, totaling 5.7 billion red envelopes shaken; local offline consumption peaked, with KUAISHOU's local life "Spring Festival Group Buying Festival" GMV increasing by 117% year-on-year, and the average daily number of paying users in new tier cities growing by 234% month-on-month
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