Acura may bring back hybrids because it can only offer $20K EV discounts for so long
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Honda's luxury brand Acura is contemplating the reintroduction of hybrid vehicles as a transitional strategy towards fully electric models. Despite offering over $20,000 in discounts on the ZDX electric SUV, sales have not met expectations, prompting this consideration. Acura's ZDX, launched in May 2024, sold 7,391 units last year, with its peak sales month being December 2024. The brand previously discontinued its hybrid models in 2020 and currently lacks any hybrid offerings in the US market.
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