
Morgan Stanley executive: The enthusiasm of retail investors for popular stocks keeps me "awake at night"

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Data shows that by the end of January, the stock exposure of retail investors in the U.S. stock market has reached the 96th percentile, the highest level recorded since 1997. The sentiment of retail investors even exceeds the levels seen during the "meme stock" frenzy in 2021. Executives at Morgan Stanley believe that this kind of enthusiasm typically occurs at the end of a bull market
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