Amazon (AMZN) Releases an AI-Powered Alexa+ Upgrade
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Amazon has upgraded its Alexa voice assistant with Alexa+, utilizing generative AI to enhance its capabilities and compete with Google and Microsoft. The service will launch in the U.S. soon, priced at $19 per month or free for Prime users. CEO Andy Jassy announced plans to invest over $100 billion in AI by 2025, with 1,000 generative AI apps in development. Wall Street has a Strong Buy consensus on AMZN stock, with a 25.31% upside potential based on a target price of $268.91 per share.
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