Monster Beverage beats quarterly sales estimates as demand for energy drinks improves Beverage makers have been struggling to lift sales as consumers balk at higher-margin items and look for cheaper alternatives to prioritize essentials purchases. However, Monster Beverage's efforts to ramp up promotions and launch new products have been helping it gain more shelf space at retailers and appeal to customers, further benefiting its products during the holiday quarter. "In the United States, we are seeing a resurgence of growth in the energy drink category in convenience, as well as in all measured channels reported by Nielsen," said Co-CEO Hilton Schlosberg.

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2025.02.27 22:06

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Monster Beverage reported a 4.7% increase in net sales to $1.81 billion for the fourth quarter, surpassing analysts' expectations. The company's success is attributed to improved demand for energy drinks and effective promotions, despite challenges faced by other beverage makers. Co-CEO Hilton Schlosberg noted a resurgence in the energy drink category. However, adjusted profit fell short of estimates due to impairment charges in the alcohol segment. Following the report, Monster's shares rose about 3% in after-hours trading.