Flora is building an AI-powered ‘infinite canvas’ for creative professionals With just a few words, AI models can be prompted to create a story, an image, or even a short film. But according to Weber Wong, these models are all “made by non-creatives for other non-creatives to feel creative.” In other words, they’re not built for actual creative professionals. That’s something Wong is hoping to change with Flora, a new startup where he’s founder and CEO. Flora launched this week, complete with a manifesto declaring that “AI creative tools should be more than toys for gene

Flora, a new startup founded by Weber Wong, aims to revolutionize AI tools for creative professionals. Unlike existing generative AI models, which Wong criticizes as being designed for non-creatives, Flora offers an 'infinite canvas' that integrates with these models, providing a user-friendly interface for generating text, images, and videos. Initially targeting visual design agencies, Flora seeks to enhance creative workflows, allowing designers to produce significantly more variations of their work. Wong's vision is to empower artists with intuitive tools that foster creativity rather than hinder it.