Meta Rolls Out Facial Recognition Tool to Combat Fake Celebrity Ads in Europe and South Korea
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Meta is launching a facial recognition tool in the UK, EU, and South Korea to combat fraudulent celebrity ads. The tool will notify public figures to opt into protection against scam ads, even those using generative AI. It scans profile images and blocks confirmed fraudulent ads. Additionally, Meta plans to use facial recognition for account recovery, ensuring compliance with data protection regulations. This move follows a pause in facial recognition technology due to privacy concerns, with a reinstatement announced in October 2024.
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