Pre-market stock price crashes! Kohl's performance guidance collapses, new CEO struggles to reverse the decline

Zhitong
2025.03.11 12:34
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Kohls' stock price plummeted over 15% in pre-market trading on Tuesday due to unsuccessful transformation efforts. The company's annual sales guidance indicates that same-store sales are expected to decline by 4% to 6% in 2025, significantly worse than the market expectation of a 0.9% decline. Earnings per share are projected to be between $0.10 and $0.60, while analysts had expected $1.23. New CEO Ashley Buchanan has implemented layoffs and store closure plans but faces challenges with unstable demand and recession concerns. Since taking office in January, Kohls' stock price has fallen a total of 14%