Coca-Cola In Advanced Talks to Renew WPP Deal, Confirms Regional Publicis Partnership
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Coca-Cola Co. is in advanced talks to renew its partnership with WPP, while also engaging Publicis Groupe as a complementary partner for its US and Canada operations. This follows a report suggesting Coca-Cola had dropped WPP for Publicis in North America. Coca-Cola's VP of Global Strategic Communications confirmed that WPP remains its only global partner and no further changes are anticipated.
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