According to the Zhitong Finance APP, technology giant Adobe (ADBE.US), known for popular creative software products like Photoshop and Illustrator, announced on Tuesday local time the launch of a groundbreaking new AI product called &#34;AI Agent.&#34; Based on Adobe's AI agent, brands can leverage breakthrough AI technology to help consumers browse their marketing websites more conveniently and efficiently. This complete software tool for &#34;AI + Creative Marketing&#34; will assist brands in achieving precise marketing models, thereby significantly increasing sales.
Adobe is globally renowned for consumer applications like Photoshop, and it also sells a complete suite of enterprise software tools for online &#34;creative marketing models&#34; that account for about a quarter of its overall sales of $21.5 billion in its most recent fiscal year. For example, Adobe Experience Manager (AEM): an enterprise content management system and digital asset management tool that helps businesses deliver personalized experiences to any audience across any channel; Adobe Campaign: a digital marketing campaign management system that supports the design and coordination of personalized multi-channel creative marketing campaigns.
It is understood that Adobe's new &#34;AI Agent&#34; software tool utilizes artificial intelligence technology to help brands push targeted marketing messages to different users based on their online activities, achieving precise alignment with user needs through the AI agent product.
For instance, if a young potential customer visits a brand's online product marketing website through a TikTok ad, the marketing content can be tailored to their youthful characteristics; whereas if an older user clicks into the website through a search query, the content can be rapidly adjusted to meet their needs.
Amit Ahuja, Senior Vice President of Adobe Experience Cloud, stated that users increasingly expect to interact deeply with websites through AI chatbots, just as they do with AI applications like ChatGPT. Adobe's complete software tool ecosystem ensures that businesses can better understand each user and focus on providing tailored precise marketing capabilities to their enterprise clients.
In a presentation document, Adobe stated that, for example, if a potential user enters a travel product booking website after clicking on an ad on the Instagram social platform and inquires about booking travel, the website's AI chatbot can simultaneously check inventory and the types of destinations displayed in the ad, thereby providing the user with more suitable precise purchasing suggestions.
Ahuja noted that the AI capabilities demonstrated by the latest AI agent product help websites coordinate these two important functions—rapid retrieval and synchronized provision of suggestions—whereas these functions were previously managed &#34;in completely different ways, under different constraints&#34; for a long time.
Additionally, Adobe has released other new AI tools aimed at digital marketing teams. For example, one new digital tool allows marketing professionals to specify to the AI agent their goals for significantly increasing digital sales through website changes, and the AI agent can then recommend quick methods to achieve those goals and make changes directly
Ahuja stated that Adobe's goal is to comprehensively accelerate &#34;tedious tasks that used to take months to complete, such as waiting for professional coding teams to provide new product solutions or for others to fix issues.&#34;
AI Application Leader Adobe Turns Its Attention to &#34;AI Agents&#34;
In recent years, Adobe has made significant progress in the field of generative AI, launching several widely impactful application products and integrating AI large models into its flagship software. For example, in its flagship software product Photoshop, Adobe introduced the Generative Fill feature powered by the Firefly series of generative AI large models, allowing users to generate and edit image content through simple text prompts.
The Firefly video model marks a new development process in video editing, allowing users to create and edit video clips using simple prompts or images, helping to fill content gaps without the need for reshooting, extending, or re-composing. Additionally, Adobe has introduced the Generative Extend feature in its video editing software Premiere Pro, which is currently in the testing phase, further enriching the possibilities of video editing.
From Adobe's latest product developments, the so-called &#34;AI agents&#34; are likely to be the next frontier technology area that Adobe will focus on comprehensively. The emergence of DeepSeek-R1 can be seen as a significant announcement to the global open-source large model field, as AI training/inference enters a low-cost paradigm characterized by &#34;extreme compression + efficient reinforcement training + significantly simplified AI inference computing architecture.&#34; Looking ahead to AI application trends, with the new paradigm of &#34;extremely low-cost AI training/inference&#34; led by DeepSeek significantly streamlining the workload of deploying AI large models, killer generative AI applications across various industries covering B-end or C-end are likely to emerge explosively, and &#34;AI agents&#34; are expected to greatly enhance human societal productivity.
AI agents are likely to be a major trend in AI applications before 2030. The emergence of AI agents signifies that artificial intelligence is evolving from an information assistance tool to a highly intelligent productivity tool. AI agents can automate repetitive tasks, perform big data analysis and summarization based on incredibly powerful AI large models, and provide real-time monitoring insights and reports, making appropriate decisions in extremely complex situations in a very short time, thereby improving business operational efficiency. The logic of enhancing personal learning and work efficiency is fundamentally similar. AI agents can also efficiently participate in large projects across various fields globally, from blueprint planning to implementation, significantly accelerating project progress

ADBE

Adobe recently launched a new "AI Agent" product, aimed at enhancing the intelligence level of online marketing tools through artificial intelligence technology. This product will help brands achieve precise marketing, improve consumers' browsing experience, and is expected to significantly increase sales. Adobe's "AI + Creative Marketing" tool will push personalized marketing messages based on users' online activities to meet the needs of different users

- Adobe has launched a new AI product called "AI Agent," designed to enhance marketing efficiency for brands by utilizing advanced AI technology.  
- This tool allows brands to deliver personalized marketing messages based on user behavior, significantly improving targeted marketing strategies and potentially increasing sales.  
- Adobe aims to streamline complex tasks and enhance user interaction with websites, positioning the "AI Agent" as a key development in the future of AI applications in marketing.

Adobe ignites the "AI + Creative Marketing" storm! Launches "AI Agent" to empower enterprises for precise marketing