Ford’s Lincoln Threatened By Tariffs
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Ford's Lincoln brand faces significant challenges due to potential tariffs, particularly affecting the Lincoln Nautilus, which is manufactured in China. The model accounts for one-third of Lincoln's sales, which have already declined by 20.5% in February. Lincoln struggles in the luxury market, ranking low in consumer perception and quality studies. CEO Jim Farley warns that a 25% tariff could severely impact the U.S. auto industry, complicating any price increases to offset rising manufacturing costs.
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