Tmall had over 4,100 brands with transactions exceeding 100 million last year, and plans to fully invest in significant growth by 2025

On March 26, Tmall announced its latest business strategy for 2025: fully supporting high-quality brands and original brands, with incentive policies fully relaxed to promote brand growth. Tmall also disclosed that the current number of annual active buyers in the Taobao ecosystem has reached 1 billion. Additionally, in 2024, the number of brands with transactions exceeding 100 million on the platform surpassed 4,100, a year-on-year increase of 18%; the number of super products with transactions exceeding 10 million reached 34,000. Last year, the annual active buyers of Taobao Live increased by 38% year-on-year