The number of short video users in China exceeds 1 billion, with an average daily viewing time of 156 minutes per person

The "China Internet Audio-Visual Development Research Report (2025)" was released today (March 26). By December 2024, the number of short video users in China is expected to reach 1.04 billion, with a usage rate of 93.8%, maintaining the top position in the subfield of internet audio-visual applications for six consecutive years. By December 2024, the average daily usage time for short video applications is projected to be 156 minutes, ranking first among all internet applications, with a year-on-year growth of 3.1%. The user scale of micro short dramas is expected to reach 662 million by December 2024, with a six-month growth rate of 14.8%; the usage rate is 59.7%, an increase of 7.3 percentage points compared to the first half of 2024. In just six months, the average daily usage time for independent micro short drama applications has risen from 90 minutes to 101 minutes, already catching up with instant messaging. (Jiemian)