Bilibili's Chen Rui: AI is a tool, talent is the main body of creation

Zhitong
2025.03.27 07:26

The 12th China Network Audio-Visual Conference opened in Chengdu. Bilibili Chairman and CEO Chen Rui delivered a speech on the theme of "Quality Content in the AI Era." Chen Rui stated that in any era, quality content is what audiences ultimately need. AI is essentially a tool, and it is creative humans who are the main creators. "For content creators, including Bilibili, only by maintaining a belief in the continuous pursuit of quality content can we continue to explore good content across different media and eras," Chen Rui said on site