COSMO LADY's 2024 financial report shines: revenue and net profit both increase by nearly 200%, multiple engines drive the rejuvenation of the national lingerie brand

On the evening of March 27, "the first stock of underwear" COSMO LADY released its 2024 financial report, showcasing impressive data performance and breaking through in a macro environment where consumer recovery is under pressure, demonstrating strong market competitiveness and development vitality. The financial report shows that in 2024, COSMO LADY achieved revenue of RMB 3.010 billion, an increase of 9.18% compared to the previous year, reflecting a steady growth trend. The company's profitability has also significantly improved, with a profit attributable to shareholders of RMB 126 million, a year-on-year increase of 196.91%. In terms of shareholder returns, COSMO LADY has shown great sincerity. The dividend per share is HKD 0.5, totaling HKD 11.247 million, and the interim dividend has been completed at HKD 1.1 per share, totaling HKD 24.744 million. Since resuming dividends after the pandemic, the total dividend payout ratio for the year is approximately 30%, highlighting the company's strong financial condition and high sense of responsibility towards shareholders. Behind this series of data is COSMO LADY's outstanding performance in brand building, product research and development, channel expansion, and supply chain management, all of which have jointly driven the strong growth of the company's performance. In terms of overall operations, COSMO LADY has successfully increased its online market share by strengthening cooperation with online partners, with the group's e-commerce GMV exceeding RMB 1.5 billion, a year-on-year increase of over 100%. This achievement not only reflects COSMO LADY's determination in digital transformation but also showcases its keen insight into emerging market trends. Additionally, in terms of offline store layout, COSMO LADY opened more than 850 new stores against the trend, bringing the total number to over 4,500, with the number of pure cotton home brand stores exceeding 100 for the first time, providing consumers with more diverse shopping options. As a national underwear brand, COSMO LADY continues to deepen its presence in the mass market, leading national sales for seven consecutive years from 2017 to 2023, deeply ingrained in the hearts of consumers. In the past year, COSMO LADY has consistently adhered to its positioning as a "good yet affordable" national underwear brand, continuously launching new products that meet consumer needs, winning the market with innovative products—by 2024, the total number of patents has reached 561. Products such as soft size invisible underwear, black gold lightweight down warm clothing, and Nazha's peach cup underwear have gained widespread market recognition due to their unique design concepts and technological advantages. In particular, the soft size invisible underwear, which uses COSMO LADY's independently developed memory strip technology, can adapt to body curves, providing users with an unprecedented wearing experience. In brand promotion, COSMO LADY actively integrates deeply with the sports and entertainment sectors. From collaborating with the Chinese National Synchronized Swimming Team to signing contracts with Xu Dongdong, Liu Shaolin/Liu Shaoang, and well-known artist Nazha as brand ambassadors or close friends, COSMO LADY cleverly utilizes these partnership opportunities to further deepen the image of "comfort and ease" and "not being defined" as a representation of female empowerment, closely linking it to the brand's core values. To strengthen its positioning as the "national underwear" brand, COSMO LADY uses high-speed rail as an important medium, laying out core stations that cover over 29 provinces, more than 160 cities, and nearly 1,000 high-speed rail media screens, reaching the broadest audience in China and reinforcing brand recognition among consumers. To better respond to changes in market demand, COSMO LADY has also optimized its supply chain management by introducing a flexible ordering system and a rapid replenishment mechanism, effectively reducing inventory risk and improving cash flow turnover efficiency. At the same time, by promoting the development of instant retail business, COSMO LADY has met consumers' demand for quick shopping, with instant sales in 2024 increasing by over 200% year-on-year. Looking ahead, COSMO LADY will continue to deepen its efforts in the Chinese market, especially in exploring the growth potential of shopping centers and e-commerce channels. It is expected that by the end of 2025, the number of stores and performance of the pure cotton home goods brand will double, while the e-commerce business will also become one of the important engines driving the company's performance