Author: TT123 Cross-border E-commerce
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Image source | pexels
In the field of cross-border e-commerce, the only opportunity is actually user demand.
In recent years, as the cross-border market gradually becomes saturated, industry competition intensifies, and consumers' personalized demands grow, more and more cross-border sellers are beginning to explore more segmented demand tracks. As a result, in the cross-border e-commerce market characterized by price competition and technological rivalry, a number of &#34;small but refined&#34; dark horse products have emerged. They leverage high-demand markets at the lowest cost, becoming cross-border products with explosive potential. The marketing secrets behind them, however, stem from various pain points in daily life.
Americans love to share practical good finds on social networks and are accustomed to seeking solutions to everyday problems on social media platforms, discovering good products from &#34;grass-planting posts&#34; and gaining inspiration for purchasing products.
TT123 found that on TikTok, topics related to daily life such as #lifehacks, #goodthing, and #useful tools are very popular. Among them, the exposure of topics tagged with #生活小窍门 has exceeded 156.665 billion times, with the number of related videos reaching 4.1 million; the views for topics tagged with #好物分享 have surpassed 122.597 billion times, with the number of related video posts exceeding 10 million.
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Image source: TikTok
Among these videos, there is a household gadget that has been popular since last year, hailed as &#34;one of the best things ever,&#34; and has been wildly embraced by American consumers.
TikTok Mini Sealing Machine Earns Millions Daily
TT123 discovered that recently, in the TikTok U.S. market, a mini snack bag sealing machine has shown a continuous upward sales trend over the past 28 days, selling 13,300 units and generating sales of $105,300, ranking third in TikTok's U.S. home appliance sales chart.
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Image source: FastMoss
It is reported that this mini snack bag sealing machine comes from the FaddishDeal store and was officially launched on TikTok U.S. in May last year, currently priced at $6.62
This mini sealing machine is only half the size of an adult's palm, with a magnetic design on the back that allows it to stick to the refrigerator, taking up no space; the sealing machine charges via a USB port and has a long battery life; it features a 2-in-1 function, capable of cutting and sealing various plastic bags and food storage bags, quickly resealing food storage bags, chip bags, fruit bags, and candy bags in seconds, effectively extending food freshness compared to traditional bag clips.
Additionally, this mini snack sealing machine is particularly suitable for travel, camping, and picnics due to its portability. For American consumers who love outdoor camping and hosting various picnic activities, this mini sealing machine eliminates the worry of wasting unfinished snacks without a way to preserve them, while also better keeping food fresh.
With its strong practicality, this mini sealing machine has become a highly praised product on TikTok, selling 7,101 units on December 7th last year, with daily sales reaching $202,300 (approximately RMB 1,476,600). As of now, the total sales of the FaddishDeal mini sealing machine have exceeded 216,900 units, with total sales exceeding $1,568,100 (approximately RMB 11,446,200).
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Image source: FastMoss
The sealing of snack bags, a seemingly minor need in daily life, has now become a business generating over ten million in annual revenue. FaddishDeal, which understands how to address small pain points and provide solutions for consumers, has thus reaped substantial profits. Data shows that currently, FaddishDeal has achieved total sales of 433,700 on TikTok through home appliances, hardware, and other household goods, with total GMV reaching $4,227,500 (approximately RMB 30,858,200).
In addressing consumer pain points, FaddishDeal continues to explore and launch various &#34;magic tools&#34; that capture hearts.
Chair Leg Pads Rank First in Category
TT123 has discovered that another popular product from the FaddishDeal store is chair leg pads. Imagine, in daily life, when dragging chairs on tile floors, wooden floors, or marble floors, it often wears down the floor and produces annoying noise. This seemingly insignificant problem actually troubles many consumers, some of whom have even started making their own chair leg pads.
The FaddishDeal store has captured this pain point by launching a rubber pad that can be fitted onto chair legs. According to backend data, this chair leg rubber pad sold 12,400 units in the past 28 days, ranking first in sales in the hardware tools category on TikTok in the U.S
According to reports, the chair leg pads from FaddishDeal are made of transparent rubber material, which has good elasticity and a certain level of stickiness. They not only cushion and absorb shock but also effectively reduce noise generated by friction with the ground. In addition to reducing noise, the rubber pads can prevent chairs from scratching the floor. Furthermore, a layer of anti-slip felt has been added to the bottom of the rubber pads, making them act like a protective film for high-end wooden floors or easily worn tiles. They also help prevent small particles from embedding into the gaps of the chair legs, thereby extending the chair's lifespan.
Moreover, FaddishDeal's rubber chair leg pads come in various styles and can be used with different shapes and sizes of chairs. Because they are transparent, they also have aesthetic appeal, selling for between $5.49 and $9.98 in the TikTok US market (wholesale price on the domestic 1688 website is around 0.1 yuan).
On TikTok, many users who have used these pads have become advocates for this product, posting &#34;recommendation&#34; videos and stating, &#34;You would never think about this little thing until you drag the chair.&#34; Some netizens commented in the related video comment section:
&#34;These are truly a genius invention, I love them!&#34;
&#34;I need to send this link to my upstairs neighbor.&#34;
&#34;They're amazing, they saved our wooden floor.&#34;
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Image source: TikTok
In fact, there are many types of chair rubber leg pads available on Amazon, with the same type of chair leg pads mentioned above achieving monthly sales of tens of thousands and often ranking among the bestsellers. This indicates that the market potential for such products is very large.
There are many small needs in daily life that, upon careful study, cover various aspects of clothing, food, housing, and transportation. For example, for people who wear glasses, it is very inconvenient when their glasses keep sliding down while doing things. Just because of this small pain point, a small anti-slip sleeve for glasses legs can become a hot-selling item.
Small Pain Points Can Lead to Big Business
In the fashion accessories category on TikTok US, an anti-slip sleeve for glasses legs sold nearly 9,000 pieces in the past 28 days, indicating its popularity. Additionally, in the same category, a ring adjuster for loosening or adjusting ring sizes also achieved good sales results.
From the above hot-selling products, it can be seen that regardless of the size of the demand or the price of the product, as long as it can solve the pain points in consumers' daily lives, it can become a hot-selling product. For cross-border sellers, these product cases also provide valuable insights for future overseas marketing strategies.
First, it is essential to pay attention to consumers' pain points in their lives, starting from the surroundings and noting some annoying and inconvenient small issues in daily life. These pain point needs often contain entrepreneurial inspiration and may develop into a business generating millions in revenue
At the same time, make good use of data tools: Utilize trending and trend tools on platforms like Amazon, Google Trends, and TikTok to gain insights into which niche categories are experiencing rising demand and find business opportunities from the data.
Additionally, understand how to effectively use short videos and grass-planting marketing. Leverage platforms like TikTok to connect with micro-influencers for unboxing reviews or usage sharing of products. Authentic and vivid user-generated content not only saves budget but also enhances product credibility.
It is worth noting that for novice cross-border sellers, such small products may have lower costs and be easier to transport, representing a low-barrier cross-border category. However, one should not be complacent; thorough consumer market research should be conducted before entering the market. With limited funds in the early stages of entrepreneurship, it is advisable to start with small batch production to test market reactions and quickly iterate products based on user feedback, avoiding the risks of large-scale production at once.
Particularly, it is important to be aware that such products are very susceptible to patent infringement risks. For example, the chair leg pads mentioned above have design patent protection in the United States, so sellers of similar products should be reminded to regularly check product features and be vigilant about infringement risks! Pay attention to avoiding infringing features and promptly remove infringing products from sale.
In conclusion
TT123 believes that today, the cross-border e-commerce field has shifted from the product era to the user era. Brands that can successfully navigate the cross-border e-commerce path are not those that &#34;compete on price or technology,&#34; but those that understand how to turn consumer pain points into solutions. No matter how niche the demand, there will always be a market; pain points are business opportunities. In the future, brands that understand users better are more likely to achieve success.
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BYTED

In the field of cross-border e-commerce, user demand has become the only trend. As the market becomes saturated and competition intensifies, more and more sellers are starting to focus on niche demands and launch "small but exquisite" products. On TikTok, topics related to life hacks and product sharing are highly popular, with a massive exposure of related videos. Recently, a mini snack bag sealing machine has been selling explosively in the U.S. market on TikTok, with 13,300 units sold in the past 28 days and sales reaching $105,300, making it the third best-selling home appliance

白鲸出海

Relying on these niche demands, it generated tens of millions in revenue on TikTok