According to the Zhitong Finance APP, the latest &#34;2024 Global Mobile Publisher Revenue TOP 50&#34; list released by Sensor Tower is officially out! In 2024, global consumer spending in the mobile application market has surpassed $150 billion for the first time, a year-on-year increase of 13%; at the same time, the competitive landscape at the top of the market has become more pronounced, with strong momentum for industry innovation.
Global Landscape: Dominated by Chinese and American Giants, Intense Competition Across Diverse Tracks
In the top ten of the list, Tencent (1st place) continues to hold the top position, maintaining its lead through its comprehensive ecosystem in gaming, social media, and other fields. ByteDance (2nd place) has seen a year-on-year revenue surge of 38.2% thanks to its TikTok ecosystem and global layout, firmly securing the second spot. Google (3rd place) and Microsoft (4th place) continue to maintain a solid position in the market, while Scopely (5th place) has emerged as the biggest dark horse of the year with a high growth rate of 57.1%.
It is noteworthy that the influence of Chinese publishers in the global market continues to expand, with about a quarter of the publishers on the list coming from China, and a significant concentration effect at the top. In addition to Tencent (00700) and ByteDance, major companies like NetEase (09999), miHoYo, and Alibaba (09988) continue to drive innovation, while companies like Lilith Games, 37 Interactive Entertainment, and Paper Games are making breakthroughs in their respective niche markets.

Industry Trend Insights: Diversified Growth Driving Market Evolution
In 2024, the global mobile application industry is showing a trend of diversified growth, with the empowerment of AI technology, the evolution of game categories, and the rise of emerging markets collectively shaping a new industry landscape.
The application of AI technology in user analysis, content generation, and personalized recommendations is gradually deepening, driving refined product operations. OpenAI (46th place) has entered the global TOP 50 publishers for the first time due to its breakthroughs in AI technology, while Duolingo (38th place) has optimized language learning experiences using AI, enhancing user engagement.
Hybrid Casual games are continuously driving innovation in gameplay within traditional gaming tracks and are gaining recognition and support from global players. Scopely (5th place) has achieved rapid revenue growth with its diverse product matrix, including &#34;Monopoly GO!&#34;, becoming a benchmark for global publishing. Dream Games (12th place) showcases the potential for globalization among small and medium-sized publishers through innovative mechanisms in match-3 games like &#34;Royal Match.&#34; Joy Net Games (45th place) has deeply engaged in the Southeast Asian market, precisely matching regional user needs through light strategy games, resulting in a revenue growth of 915.5%, with significant success in localized operations
In addition, the revitalization of classic IP has become an important support for the sustained growth of the gaming industry. BANDAI NAMCO (ranked 22nd) relies on classic IP-derived mobile games such as &#34;Dragon Ball&#34; and &#34;One Piece&#34; to showcase the deep accumulation of Japanese manufacturers in the field of IP operations. The Pokémon Company (ranked 48th) has achieved continuous release of IP value through &#34;Pokémon GO&#34; and cross-platform linkage strategies, with a year-on-year revenue growth of 461.1%. Supercell (ranked 10th) has seen an 84.1% revenue increase thanks to long-term operational strategies for games like &#34;Clash of Clans&#34; and &#34;Brawl Stars,&#34; as well as the construction of an esports ecosystem.
In terms of breakthroughs across categories, the non-gaming sector also shows strong growth momentum. Duolingo (ranked 38th) has opened up a new commercial path for language learning applications through gamification mechanisms and subscription models. OpenAI (ranked 46th) making its debut further validates the role of AI tools in enhancing industry efficiency.
The dividends of regional markets are further released, with significant growth in mobile application markets in Southeast Asia, Latin America, and other regions. Garena Games Online (ranked 33rd) has deeply cultivated the Southeast Asian market, with the &#34;Free Fire&#34; series continuing to lead the battle royale category. Netmarble Games (ranked 20th) is accelerating its penetration into the European and American markets, with &#34;The Seven Deadly Sins: Knights of Britannia&#34; showcasing the cross-regional publishing capabilities of Korean manufacturers.
Chinese manufacturers are steadily advancing their globalization efforts, with both leading and emerging companies making progress. Tencent (ranked 1st) and ByteDance (ranked 2nd) leverage the synergy of social and short video ecosystems to cover multiple tracks such as hyper-casual and open-world games. DianDian Interactive (ranked 19th) has become a model for small and medium-sized manufacturers going overseas with its standout performance in the SLG category &#34;Frost Requiem&#34; in the European and American markets. Paper Games (ranked 50th) has opened up a vertical narrative track for female-oriented games with &#34;Love and Deep Space,&#34; achieving a revenue growth of 659.7%, validating the globalization potential of niche categories.
Conclusion
The global mobile application market in 2024 presents a situation of &#34;consolidation of leaders and coexistence of innovative breakthroughs.&#34; The deep integration of AI technology, the release of opportunities in emerging markets, and the continuous evolution of game categories will be key drivers of future industry growth. In the future, as AI further deepens in areas such as content production and user interaction, the global mobile application market may usher in new transformations

BYTED

OpenAI

The "Top 50 Global Mobile Publisher Revenue 2024" list released by Sensor Tower shows that global consumer spending in the mobile app market has surpassed $150 billion for the first time in 2024, a year-on-year increase of 13%. Companies like Tencent, ByteDance, and Google continue to dominate the market. The rise of AI technology and emerging markets is driving diversified growth in the industry, with OpenAI entering the global TOP 50 for the first time

Zhitong

ByteDance

Match

Alphabet

Alphabet - C

miHoYo

Microsoft

Duolingo

SANQI HUYU

TENCENT

Sensor Tower: In 2024, global consumer spending in the mobile app market will exceed $150 billion for the first time, a year-on-year increase of 13%