Tesla turns to ‘edgy’ social media marketing amid brand damage

Electrek
2025.04.10 13:57
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Tesla has adopted ‘edgy’ social media marketing in response to a brand damage crisis linked to CEO Elon Musk. The automaker, which previously avoided advertising, began running ads on Twitter after Musk's acquisition of the platform. Despite this shift, Tesla continues to rely on social media content and word of mouth for marketing, remaining cautious in its advertising approach.