Understanding the Market | CHICMAX rose over 6%, Han Shu topped the Douyin beauty list in March for GMV, institutions pointed out that the domestic brands benefit from the trend of replacing foreign goods
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CHICMAX's stock price rose by more than 6%, with an increase of 6.58% as of the time of publication, trading at HKD 51, with a transaction volume of HKD 44.5158 million. The total GMV of the beauty category on the Douyin platform surpassed 23.5 billion yuan in March 2025, with Han Shu ranking first for five consecutive months. The Smart Factory of Shangmei Technology Park has been put into operation, becoming China's first AI intelligent cosmetics unmanned workshop. GuoXin Securities and ZheShang Securities are both optimistic about the company's long-term development under the trend of domestic product substitution
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