<div id="readability-page-1"><div>Japanese gaming companies Nintendo Co NTDOY NTDOFandSony Group Corp SONYlook to raise prices on their game consoles to shift the burden of the US tariffs on the consumers, reported Bloomberg, citing its research.Under normal circumstances, American consumers are ready to shell out up to 30% more for a Switch 2 or PlayStation 5, implying up to $590 for the Nintendo flagship machine or Sony’s PS5 Astro Bot bundle.Both devices are assembled in China and are now subject to a 125% duty for shipments to the US.Also Read: Nvidia’s Custom GPU Enhances Nintendo Switch 2 With AI Features, Real-Time Ray Tracing, 4K SupportNintendo also has an expanding production footprint in Vietnam, with a 90-day redemption from elevated tariffs.Bloomberg analystNathan Naidu noted that Sony may struggle to sustain sales of a high-end PS5 while Xbox makerMicrosoft Corp MSFTmay have smooth sailing as it’s less reliant on production partners subject to higher US levies. The US accounts for 29% of Sony’s revenue and 37% of Nintendo’s sales.Nintendo reportedthird-quarter revenueof $1.10 billion (432.92 billion Japanese yen), down from $1.70 billion (598.56 billion Japanese yen) a year ago. EPS was 110.40 Japanese yen, compared to 117.45 Japanese yena year ago.The company sold 4.82 million Nintendo Switch hardware in the third quarter, bringing the total for the current fiscal year to 9.54 million units (down by 30.6%).It expects to sell 11.00 million units of Nintendo Switch hardware in the fiscal year 2025, down from the 12.50 million units it previously expected, and 150 million units of Nintendo Switch software in the fiscal year 2025, down from the 160 million units it previously expected.Nintendo expects fiscal 2025 net sales of 1.19 trillion Japanese yen (prior 1.28 trillion Japanese yen) and EPS of 231.91 Japanese yen (prior 257.68 Japanese yen).Sony reported fiscal third-quarter 2024 consolidated sales growth of 18% year-on-year to $28.97 billion (4.41 trillion Japanese yen), topping the analyst consensus estimate of $23.78 billion. EPS of $0.41 (61.82 yen) beat the analyst consensus estimate of $0.30.Sony sold 9.5 million PS5 units in the quarter,versus8.2 million a year ago.Sony expects fiscal 2024 sales of $88.00 billion or ¥13.20 trillion (prior $87.05 billion or ¥12.71 trillion) versus the $81.59 billion consensus. Price Action: SONY stock is down 2.53% at $22.34 premarket at last check Friday.Read Next:<ul><li>Amazon Takes Creative Control Of James Bond, Taps Top Producers to Reboot Iconic Franchise</li></ul>Photo: Shutterstock</div></div>

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Nintendo and Sony are raising game console prices by up to 30% due to US tariffs, impacting consumers significantly. Nintendo's revenue fell to $1.10 billion, with a forecasted drop in hardware sales for fiscal 2025. Sony, however, reported an 18% sales growth to $28.97 billion, exceeding expectations, and sold 9.5 million PS5 units. Microsoft may avoid similar challenges due to less reliance on affected production partners. SONY stock is down 2.53% in premarket trading.

- Japanese gaming companies Nintendo and Sony plan to raise console prices due to US tariffs, with potential increases of up to 30%.  
- Both companies face a 125% duty on consoles assembled in China, impacting their sales in the US, which constitutes a significant portion of their revenue.  
- Nintendo's third-quarter revenue fell to $1.10 billion, while Sony reported an 18% sales growth to $28.97 billion, exceeding expectations.

Benzinga

Sony, Nintendo Hike Console Prices As US Tariffs Bite, Microsoft May Dodge The Hit