
Great Eastern outlines 2025 priorities with focus on value creation

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Great Eastern Holdings has set its strategic priorities for 2025, emphasizing growth, value creation, and enhanced customer service. The company plans to broaden its wealth accumulation product offerings and strengthen its bancassurance model with OCBC and Bank of Singapore. Upcoming enhancements include improved digital platforms and AI capabilities to boost operational efficiency. In 2024, Great Eastern reported total weighted new sales of US$760m, new business embedded value of US$472.4m, and profit attributable to shareholders of US$756.5m.
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