Tariffs lead Temu and Shein to cut digital advertising spending in the U.S., impacting American companies like Meta
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Due to the United States terminating the tax exemption for small packages from China, Temu and Shein are significantly reducing their digital advertising spending in the U.S., impacting tech companies like Meta and Alphabet. According to data from Sensor Tower, Temu's daily advertising spending on social media has decreased by 31%, while Shein's has dropped by 19%. Both companies plan to raise product prices to cope with increased costs
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