How significant is the impact of tariffs on the U.S. retail industry? The market is hesitant to believe
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Morgan Stanley's latest research report shows that under the current tariffs, retail prices will rise by an average of 3.6%, while retailers' gross margins will fall by an average of 16%, and EBIT will plummet by an average of 30%. It is expected that Target will raise prices by 6%, with gross margins dropping by 30% and EBIT crashing by 70%. This has a significant impact on American retailers, and the market lacks confidence in the status quo of tariffs
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