Understanding the Market | POP MART rises over 5% to reach previous highs as the company initiates a global organizational structure upgrade to advance its globalization strategy

POP MART rose over 5% in the afternoon, reaching a high of HKD 167.7, hitting a historical peak. As of the time of writing, it is up 3.71%, reported at HKD 165.1, with a transaction volume of HKD 1.391 billion. In terms of news, on April 14th, POP MART founder and CEO Wang Ning released a letter to all employees, announcing the launch of a comprehensive upgrade of the global organizational structure, aimed at further advancing the group's globalization strategy. The core of this organizational upgrade focuses on regional strategy, with POP MART establishing regional headquarters in Greater China, the Americas, Asia-Pacific, and Europe to better adapt to and grasp the characteristics and demands of different markets. Bank of America released a research report stating that it believes the tariff war has limited impact on POP MART, as the company possesses strong pricing power, defensive capabilities against economic downturns, global production shifts, and a diversified supply chain, along with a globalization strategy. Amid market fluctuations, the stock exhibits high certainty and defensiveness. Additionally, the report indicates that POP MART has already transferred 10% of its production from China to Vietnam in 2024 and plans to further expand into Southeast Asia and Mexico by 2025. This supply chain diversification strategy reduces tariff risks while supporting its global expansion