02015

<p>Li Auto launched three new vehicles at the Shanghai Auto Show, emphasizing the family market and user value. Li Auto Chairman Li Xiang and President of Product Line Liu Jie stated that they focus on user satisfaction and avoid blindly adding features due to competition. Despite facing competition, Li Auto remains committed to its product line, with models like MEGA Home becoming core choices for family users. Li Auto's pure electric model i8 is expected to be launched in July, with internal sales expectations being relatively low</p>

- The article discusses the current state of the automotive market, highlighting the challenges faced by various brands, particularly Li Auto, which aims to focus on user satisfaction and family-oriented features.  
- At the Shanghai Auto Show, Li Auto introduced three new models, emphasizing their commitment to family needs with features like zero-gravity rotating seats and smart doors, while maintaining a focus on user value rather than competition.  
- Despite increasing competition in the family market and the electric vehicle sector, Li Auto's strategy appears cautious, with modest sales expectations for its upcoming electric model, the i8, set to launch in July.

The "Outsider" in the Frenzied Car Market