POP MART's LABUBU is being snapped up abroad, with the highest asking price on domestic second-hand platforms reaching 100,000 yuan

Recently, with the launch of its LABUBU 3.0 series, POP MART has continued to spark a buying frenzy globally. In many countries and regions overseas, long queues have formed outside POP MART's physical stores. In Los Angeles, USA, consumers described the line for purchasing LABUBU as "unable to find the front or see the end"; in London, UK, the queue at the Oxford Street store extended "around the corner and then around another corner." Recently, the POP MART APP also topped the shopping chart on the US APP STORE for the first time. LABUBU is an IP under THE MONSTERS series, created by Hong Kong artist and POP MART signed artist Long Jia Sheng, inspired by Nordic forest elves. As THE MONSTERS rapidly gained popularity worldwide, it won the affection of global fans, with related revenue achieving a significant year-on-year growth of 726.6% last year. Each LABUBU "High Energy Ahead" series is priced at 99 RMB and was sold out immediately upon launch. Domestic second-hand trading platforms show that the highest asking price for the new product is 100,000 RMB, although this may be just a deliberate eye-catching price or a case of having a price without a market. Of course, most second-hand LABUBU prices also exceed the original price, with a premium of about 30%