Taobao Flash Sale fully launched, 24-hour Kudi Coffee orders on Ele.me increased by 10 times

On May 2nd, Taobao Tmall's instant retail business "Xiaoshida" announced the full launch of the upgraded "Taobao Flash Purchase" and partnered with Ele.me to offer super benefits such as free order red envelopes, free milk tea, and large discount takeout coupons, providing maximum subsidies to consumers. This series of promotional measures directly stimulated the growth of orders from tea and coffee merchants during the May Day holiday. The Ele.me platform showed that within 24 hours of the full launch of "Taobao Flash Purchase," the sales of Kudi Coffee rapidly rose to first place in the coffee category on the platform, increasing nearly tenfold compared to regular orders