Exclusive News: In response to the U.S. tariff increases, Shein and Temu ramp up advertising efforts in the UK and France
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In response to the U.S. tariff increases, fast fashion e-commerce platforms Shein and Temu increased their advertising spending in Europe in April, with a month-on-month growth of 35% and 40% in France and the UK, respectively. Compared to the same period last year, Temu's advertising spending in the UK and France increased by 20% and 115%, respectively; Shein's advertising spending in France and the UK increased by 45% and 100%, respectively. The two companies also shifted some of their advertising to Brazil, with Shein's advertising spending in Brazil increasing by 140% year-on-year
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