The strong euro has begun to "backfire" on European stocks

The euro against the US dollar has risen over 9% to a three-year high, which has begun to erode the profit expectations of major European exporters. According to the Financial Times, the euro to US dollar exchange rate has climbed to a three-year high, with an increase of over 9%. This strong performance of the currency is putting significant pressure on major European exporters. German software giant SAP, automaker Porsche, beer producer Heineken, and French industrial giant Schneider Electric have all warned investors about potential performance decline risks. These European blue-chip companies share a common characteristic of having large global operations, particularly generating substantial revenue in the US market. When the euro appreciates, the dollar income earned in overseas markets loses value when converted back to euros, directly eroding their profit margins. In response to the exchange rate challenge, some European companies have begun to adjust their strategies. Some are increasing natural hedging in dollar regions and raising the proportion of local sourcing in the US. Other companies are seeking protection through the foreign exchange derivatives market, but this approach also increases financial costs. The continued strengthening of the euro is not coincidental. The divergence in monetary policy between the European Central Bank and the Federal Reserve is one of the main factors driving the euro's appreciation. The market expects that the Federal Reserve may start cutting interest rates later this year, while the European Central Bank's stance is relatively hawkish, providing support for the euro. Investors need to closely monitor the earnings call meetings of these companies in the coming quarters, as management discussions on exchange rate issues will become a key indicator of the company's coping ability. In particular, medium-sized enterprises that heavily rely on US market revenue and have limited currency hedging capabilities may face more severe challenges. Risk Warning and Disclaimer The market has risks, and investment should be cautious. This article does not constitute personal investment advice and does not take into account the specific investment goals, financial situation, or needs of individual users. Users should consider whether any opinions, views, or conclusions in this article align with their specific circumstances. Investing based on this is at one's own risk