Understanding the Market | CHICMAX rose over 6% as the company's brand matrix is complete; institutions recommend paying attention to the 618 promotion catalyst
CHICMAX rose over 6%, as of the time of writing, up 6%, priced at HKD 69.75, with a transaction volume of HKD 140 million. In terms of news, PACIFIC SECURITIES pointed out that the 618 shopping festival is about to kick off, and under the main line of domestic consumption, the beauty and personal care sector is expected to welcome structural opportunities, with new channels, new products, and high-quality brand assets likely to benefit. Dongtai Securities stated that the company's brand matrix is complete, and the main brand Han Shu has accumulated strong brand momentum, with steady growth expected through the expansion of major products and channel development. Sub-brands are expected to gradually gain traction based on the company's long-term accumulated technological advantages and marketing system. According to data from Qingyan Intelligence, the GMV of the beauty category on Douyin is projected to be RMB 17.501 billion by April 2025, with Han Shu still holding the top position. ZHONGTAI SECURITIES believes that after CHICMAX quickly broke through by leveraging Douyin short drama channels, it will begin to launch new products in the second half of 2024, extending into the mid-to-high-end segment, men's skincare, and cosmetics; additionally, the company's efficient organizational structure and experienced talent team can respond to market and consumer changes; at the same time, the company's complete research and development system and supply chain layout can support the company's long-term development
According to Zhitong Finance APP, CHICMAX (02145) rose over 6%, up 6% as of the time of writing, priced at HKD 69.75, with a transaction volume of HKD 140 million.
In terms of news, PACIFIC SECURITIES pointed out that the 618 shopping festival is about to kick off. Under the main line of domestic consumption, the beauty and personal care sector is expected to welcome structural opportunities, with new channels, new products, and high-quality brand assets likely to benefit beauty and personal care brands. Northeast Securities stated that the company's brand matrix is complete, with its main brand Han Shu having accumulated strong brand momentum. Through the expansion of major products and channel development, it is expected to achieve steady growth, while sub-brands are expected to gradually gain traction relying on the company's long-term accumulated technological advantages and marketing system.
According to Qingyan Intelligence data, the GMV of the beauty category on Douyin is expected to reach 17.501 billion yuan in April 2025. Among them, Han Shu remains at the top. ZHONGTAI SECURITIES believes that after CHICMAX quickly broke through by leveraging the Douyin short drama channel, it will begin to launch new products in the second half of 2024, extending into the mid-to-high-end segment, men's skincare, and cosmetics; in addition, with the company's efficient organizational structure and experienced talent team, it can respond to market and consumer changes; at the same time, the company's complete research and development system and supply chain layout can support the company's long-term development in the future
