It is reported that BBA sales targets are shifting towards 56E, with the transaction price of 34C having fallen below 200,000

According to CNMO Technology, in recent years, the BBA automakers, which once almost monopolized the luxury car market in China, are facing significant sales pressure in the luxury market due to the rise of domestic new forces, leading to some changes in their sales. A blogger stated on Weibo: "Because the transaction price of entry-level sedans has clearly fallen below 200,000, in order to maintain brand positioning, the recent sales tasks of BBA have been concentrated on the '56E' level." From this statement, it can be seen that BBA has now shifted its sales focus to the higher-level "56E," rather than the previous "34C." Due to declining sales, all three companies have started to reduce prices in the domestic market. As the blogger mentioned, the current transaction price of "34C" in the domestic market has fallen below 200,000, while the lowest configurations of Audi A6L and BMW 5 Series have even dropped to below 300,000, with only the Mercedes-Benz E-Class still maintaining a price above 300,000. However, under the pressure from domestic luxury brands like Aito and Li Auto, BBA's sales are likely to face further declines