<div id="readability-page-1"><div><div>Seven years ago, Apple Inc. AAPL poached Alphabet Inc. GOOG GOOGL-owned Google's AI chief John Giannandrea. However, the tech giant is still struggling to catch up in the artificial intelligence race.What Happened: In 2018, Giannandrea's arrival at Apple was seen as a turning point, with executives hoping to revamp Siri and build a foundation for future AI products.However, today the positive wave Giannandrea brought has dissipated as Apple continues to fall behind rivals like OpenAI, Microsoft Corporation MSFT and Amazon.com, Inc. AMZN, according to Bloomberg Businessweek.Last year at the WWDC, Apple promised a major overhaul of its voice assistant. However, this has been repeatedly delayed with many of the promised features still not functioning properly.Eddy Cue, a senior Apple executive, reportedly told AI could do what iPhone did to Nokia's business. Last month, during his testimony in a DOJ case against Alphabet, Cue said that iPhones could lose relevance over the next 10 years: &#34;As crazy as that sounds,&#34; the report noted.However, during Apple's earnings call in May, CEO Tim Cook defended the slow progress, saying Apple Intelligence features simply need more time to meet the company's quality standards.Subscribe to the Benzinga Tech Trends newsletter to get all the latest tech developments delivered to your inbox.So, Why Is Apple Still Behind? As per the report, which cited multiple employees and people close to the company, much of the blame has been put on Giannandrea, who, according to the sources, did not fight for adequate funding.Some also said that the ex-Google executive lacked a sense of urgency. But, Giannandrea reportedly thinks that the blame should be with marketing and advertising teams for hyping unfinished projects.The acquisition of a lower number of GPUs than its competitors, its long-standing commitment to privacy and the tendency to perfect a feature before launching also hindered the company's progress in the AI race, the report said.Why It's Important: Apple is now working on iOS 19, which will reported pack significant AI updates, including battery optimization and a virtual health coach.Apple is also planning to split Apple Intelligence from Siri to escape the voice assistant's reputation, the report added, citing sources. The tech giant also reportedly intends to let Siri access the open web, just like OpenAI's ChatGPT.Price Action: As per Benzinga Pro, Apple shares have declined by 1.58% in after-hours trading.Benzinga Edge Stock Rankings gave Apple a growth score of 45.98%, reflecting strong market momentum. Click here to see how it compares to other leading stocks such as Alphabet, Microsoft and Amazon.Photo Courtesy: Prathmesh T on Shutterstock.comCheck out more of Benzinga’s Consumer Tech coverage by following this link.<ul> <li>Bob Iger Admits Marvel Lost Focus By Making Too Much Content, Saying ‘Quantity Does Not Necessarily Beget Quality’ — Here’s What Disney Plans To Do Now</li> </ul></div></div></div>

AAPL

Apple Inc. is struggling to keep pace in the AI race despite hiring Google's AI chief, John Giannandrea, seven years ago. Promised upgrades to Siri have been delayed, and CEO Tim Cook attributes the slow progress to the need for quality. Internal sources blame Giannandrea for inadequate funding and a lack of urgency, while Apple’s commitment to privacy and perfectionism hinder development. The company is working on iOS 19 with significant AI updates and plans to separate Apple Intelligence from Siri. Apple shares fell 1.58% in after-hours trading.

- Apple Inc. is struggling to keep pace in the artificial intelligence sector despite hiring Google's AI chief John Giannandrea in 2018.  
- Delays in promised updates to Siri and a lack of adequate funding have been cited as reasons for the company's slow progress, with Giannandrea attributing some blame to marketing teams.  
- Apple is currently developing iOS 19, which aims to include significant AI enhancements and plans to separate Apple Intelligence from Siri to improve its reputation.  

Benzinga

Apple

Why Is Apple Still Behind On AI? Expert Dissects Reasons Behind iPhone Maker Lagging Likes Of Microsoft And Amazon Despite Poaching Google's AI Chief