Google's search engine can go into full 'AI mode' as its makeover moves into its next phase

Market Beat
2025.05.20 17:45
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Google has introduced a new 'AI mode' for its search engine, enhancing user interaction to resemble conversations with an expert. This feature, available in the U.S., is part of a year-long transformation that includes AI-driven summaries and advanced search capabilities. Despite a decline in clickthrough rates, Google remains confident in its AI technology amidst rising competition from alternatives like ChatGPT. The company plans further tests, including AI-assisted ticket purchases and live video searches, aiming to solidify its dominance in the search market.