Google launches AI search ad testing to embed promotional content in AI responses

Google announced the launch of AI search advertising tests aimed at desktop users in the United States. The tests are based on user research, which suggests that AI advertising can enhance demand conversion efficiency. The advertising display will be rolled out in phases, with the first phase already launched for search and shopping ads, and plans to expand to overseas markets in the second half of the year. The new AI model can handle complex issues and support multi-turn conversations, marking the entry of search engine commercialization into a new era, where the traditional keyword bidding model may be replaced by AI-driven contextual marketing