National subsidies activate a new consumption wave, the two-wheeler industry enters a "fast lane" of rising volume and price

Recently, reporters visited several two-wheeler brand stores in Beijing and found a significant increase in foot traffic. Driven by the national subsidy policy, most consumers choose to trade in their old vehicles for new ones, which can receive a subsidy of 500 to 650 yuan. Considering the residual value of old vehicles, two-wheelers priced around 2000 yuan effectively cost only a little over 1000 yuan, leading to a sales boom that has caused some models to be out of stock. Interviews with several leading two-wheeler manufacturers revealed optimism about the market for the entire year. Under the impetus of the national subsidy policy, major brands are accelerating their new product launches and actively expanding their production capacity, reflecting an improvement in industry supply and demand. In fact, the implementation of the new national standards at the beginning of this year has accelerated the elimination of weaker manufacturers and promoted optimization on the supply side. At the same time, the trade-in policy stimulates consumer vitality from the demand side, thus forming a synergy on both supply and demand fronts. Industry insiders expect that leading enterprises will reap the main incremental benefits, and the two-wheeler market is expected to achieve both volume and price increases by 2025