In America, Only One Brand is Worse than Trump
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A recent Axios Harris Poll 100 Reputation Rankings reveals the least reputable brands in America, with Walmart, UFC, and Comcast among the bottom ranks. The poll highlights the importance of brand reputation for business success, as negative perceptions can lead to significant financial consequences. Trader Joe’s tops the list of reputable brands, while the bottom 20 brands scored mostly in the 60s, indicating a lack of trust and customer loyalty. The findings emphasize the critical role of branding in influencing public perception and customer loyalty.
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