Apple May Hike iPhone Price, But 'Well Positioned' To Eat Tariff Bite, Says Analyst

JPMorgan analyst Samik Chatterjee maintains an Overweight rating on Apple Inc. despite potential 25% tariffs on iPhones. He believes Apple is well-positioned to handle cost increases, estimating a possible price hike of about 5% or $50 per iPhone. Chatterjee argues that tariffs would affect all smartphone manufacturers, giving Apple a relative advantage due to its brand strength. He cautions that reshoring production is impractical and could significantly raise costs. Despite bearish technical signals, he remains optimistic about Apple's long-term prospects.