ANALYSIS-China auto market price war stokes fears of industry shake-out

Reuters
2025.05.27 20:27
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An intensifying price war in China's auto market, led by BYD's significant price cuts, raises concerns about a potential industry shake-out. Analysts predict a 'bloodbath' as weaker automakers struggle to survive amid fierce competition and declining prices. Major automakers like Great Wall Motors warn of an unhealthy market state, with some companies selling cars below cost. The crowded market, reminiscent of early 20th-century U.S. auto industry dynamics, may see consolidation as many startups face heavy losses. The ongoing price war has lasted three years, impacting both car manufacturers and suppliers.