Apple's AI Struggles To Keep Pace With Rivals Ahead Of WWDC 2025

Benzinga
2025.06.01 20:03
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As WWDC 2025 approaches, Apple Inc. is struggling to compete with AI leaders like OpenAI and Google. Despite the launch of its AI platform, Apple Intelligence, a year ago, it has not met expectations and is seen as more marketing than innovation. Key features are useful but not groundbreaking, and the new Siri assistant's launch is indefinitely delayed. Industry insiders predict a lackluster AI presentation at WWDC, with Apple focusing on releasing Foundation Models to developers. Apple aims to regain momentum by 2026, but the competition is fierce.