
Citigroup gives Apple a "Buy" rating, betting on the WWDC25 ecosystem upgrade

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Citi has given Apple a "Buy" rating with a target price of $240, believing that investor expectations for the 2025 Worldwide Developers Conference (WWDC) are relatively low. WWDC25 will be held on June 9, and it is expected to announce the latest software updates for products such as iPhone, iPad, and Mac. Although the AI-supported Siri feature has been postponed to 2026, Citi remains optimistic about Apple's advantages in the era of personal AI service devices, emphasizing its full-stack layout and user data foundation
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