<div id="readability-page-1"><div><div>Microsoft Corporation MSFT has brought generative video tools to everyday users by integrating OpenAI's Sora model into its Bing app, just weeks after Alphabet Inc.'s GOOG GOOGL Google made headlines with its stunning Veo 3 video AI.What Happened: On Monday, Microsoft launched Bing Video Creator, allowing users to generate videos from text using OpenAI's Sora model—for free.This marks the first time Sora is widely accessible to the public, as OpenAI had previously limited it to select paying customers.To use the tool, users must log into a Microsoft account through the Bing app. They can create 10 video clips at no cost, after which each video requires 100 Microsoft Rewards points.Initially, users can queue up to three vertical (9:16) five-second videos at a time. Longer or horizontal videos aren’t supported yet, but Microsoft said more features are coming.Subscribe to the Benzinga Tech Trends newsletter to get all the latest tech developments delivered to your inbox.Why It's Important: The rollout follows Google's unveiling of Veo 3, an AI video model that not only produces cinematic-quality visuals but also adds realistic audio. a feature missing from Sora and rivals like Runway, Pika Labs, Meta Platforms, Inc.'s META MovieGen and Stability AI.Elon Musk, whose company xAI’s Grok has been integrated into Microsoft Azure, also expressed admiration for Veo 3.Price Action: Microsoft shares edged up by 0.35% during Monday's regular session, reaching $461.97, based on Benzinga Pro data.Benzinga's Edge Stock Rankings indicate that Microsoft maintains a strong price trend over the short, medium and long term. More in-depth metrics are available here.Photo Courtesy: FilipArtLab on Shutterstock.comCheck out more of Benzinga's Consumer Tech coverage by following this link.<ul> <li>Why Google's Demis Hassabis Disagrees With Co-Founder Sergey Brin On When AGI Will Arrive: ‘I Have Quite A High Bar'</li> </ul></div></div></div>

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Microsoft has integrated OpenAI's Sora model into its Bing app, launching the Bing Video Creator, which allows users to generate videos from text for free. This marks Sora's public debut after being limited to select customers. Users can create 10 video clips at no cost, with a limit of three vertical five-second videos at a time. This rollout follows Google's introduction of the Veo 3 video AI, which offers advanced features like realistic audio. Microsoft shares rose by 0.35% to $461.97 following the announcement.

- Microsoft Corporation has launched Bing Video Creator, integrating OpenAI's Sora model to allow users to generate videos from text for free.  
- This marks the first public access to Sora, previously limited to select paying customers, with users able to create up to 10 video clips at no cost.  
- The launch follows Google's introduction of its Veo 3 video AI, which offers advanced features like realistic audio, highlighting the competitive landscape in generative video technology.  

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Microsoft Brings OpenAI's Sora To The Masses With Free AI Video Generator In Bing App After Google's Veo 3 Wowed The Internet—Here's What You Can (And Can't) Do