Amazon's Chinese Rival Temu Loses 58% Of US Users As End Of Tariff Loophole Hits Business Model

Benzinga
2025.06.03 10:16
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PDD Holdings' Temu platform has seen a 58% drop in daily U.S. users due to the end of the tariff loophole that previously allowed Chinese e-commerce to ship goods tariff-free. This policy change has disrupted Temu's business model, leading to a 10% revenue growth in Q1, missing analyst expectations. The company is now adjusting its strategy by reducing U.S. advertising and focusing on U.S.-based product fulfillment. PDD's stock has shown a slight increase in pre-market trading but remains down year-to-date.