
From Traditional PE to an $800 Billion All-Industry Chain Asset Management Giant - The Rise of Apollo

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By merging with Athene, Apollo has disrupted the traditional asset management model: the company is not just a third-party asset manager, but a capital investor and one of the largest investors in its own products. Apollo is building an asset management company that resembles a merchant, emphasizing principal investors rather than agents. The company believes this model will ultimately prevail
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