<div id="readability-page-1">Spain’s leading airline migrates mission-critical applications to AWS and adopts generative AI to enhance passenger satisfaction, speed innovation, and optimize its global operations<div><div> <div>Seattle – June 5, 2025 – Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), today announced that Iberia Líneas Aéreas de España, S.A., Spain's flagship airline that operates an extensive flight network across Europe, Latin America, North America, Asia, and Africa, has selected AWS as its preferred cloud provider to accelerate its digital transformation. By partnering with AWS on a multi-year journey, Iberia is reimagining air travel from the ground up, optimizing operations, increasing reliability and resilience of Iberia’s mission-critical applications, and using artificial intelligence (AI) to enhance passenger satisfaction.&#34;Our transformation with AWS has fundamentally changed how we operate and serve our customers,&#34; said Gabriel Perdiguero, Chief Financial &amp; Technology Officer at Iberia. &#34;By moving our digital infrastructure to AWS and using AI and data capabilities, we've not only achieved unprecedented operational efficiency, but also positioned ourselves to lead the future of air travel through innovation while creating exceptional experiences for our customers. This transformation aligns perfectly with our purpose of generating prosperity by connecting people across the world.&#34;Increased performance and resiliencyIberia decommissioned its physical data centers and moved its IT infrastructure to AWS, which included 1,638 servers, 1,235 databases, 572 applications, and Iberia.com. This migration enabled the airline to transform its operational framework with modern microservices architecture using AWS services like Amazon ECS, AWS Fargate, Amazon EventBridge, Amazon DynamoDB, and Amazon Aurora Serverless, making it easier to independently scale systems and roll out new features. The company can now release code updates 1,000% faster, reduce development cycle times by 40%, and cut error rates by 38% through comprehensive correlation of metrics, traces, and logs. Iberia has also implemented a new operational model that leverages automation to manage over 200 AWS accounts and over 2,000 AWS resources, enhancing agility and governance. As part of its resilience strategy, Iberia is strategically moving workloads to the AWS Europe (Spain) Region to establish multi-region disaster recovery capabilities and reduce latency for specific workloads.Enhanced customer experience with AIIberia is crafting innovative solutions that enhance the travel experience through AI, powered by AWS technology. The airline is using Amazon Bedrock to improve the passenger experience and increase efficiency in its operations. For example, Iberia has created an AI Travel Assistant, a sophisticated GenAI-powered chatbot integrated into the &#34;Mi Iberia&#34; personal area. This digital companion delivers personalized trip recommendations based on customer profiles and preferences, transforming how travelers plan their journeys. Iberia is weaving generative AI throughout its operations, equipping maintenance engineers with intelligent tools, developing AI-enhanced customer service assistants, and revolutionizing its contact center experience through behavioral analysis, with more than 10 generative AI agents in production.Operational excellence powered by real-time analyticsIberia also created a real-time Data Platform on AWS, which includes customer data, commercial data and operations data. The platform powers hundreds of use cases across Iberia's operations, such as real-time operational reporting, targeted and personalized marketing campaigns, and demand planning, with more than 100 dashboards and 50 AI models used to handle over 20 million daily business process requests. It has become instrumental in enhancing customer experiences and achieving operational excellence. Powered by serverless architecture and Amazon SageMaker, the platform processes almost 2 TB of data daily. Its contribution to company revenue has grown from tens of millions of euros, and is projected to reach hundreds of millions of euros in just over 5 years, demonstrating its crucial role in Iberia's digital future.Looking ahead, Iberia also plans to integrate advanced AI capabilities with AWS services into its Maintenance, Repair, and Overhaul (MRO) operations, aiming to transform aircraft maintenance through predictive analytics, automated documentation processing, and AI-assisted technical operations. This modernization will enhance safety, reduce aircraft downtime, and optimize maintenance costs.&#34;In today's dynamic aviation landscape, resilience and innovation are paramount,” said Tanuja Randery, Vice President and Managing Director, Europe, Middle East &amp; Africa (EMEA) at AWS. “By leveraging AWS, Iberia Airlines has not only achieved remarkable operational resilience through multi-region capabilities, but it is also pioneering the use of generative AI to transform the passenger experience. Iberia successful deployment of AI-powered solutions across customer service, maintenance, and operations demonstrates how airlines can harness cloud technology to build both a more resilient and innovative future of air travel.&#34;About Iberia AirlinesIberia has been flying from Spain for 97 years with the purpose of generating prosperity by connecting people with the world. It is the leading airline for flights between Europe and Latin America, offering direct flights to 18 destinations in 16 countries in the region. Together with Iberia Express and Iberia Regional Air Nostrum, it operates a fleet of 166 aircraft and offers flights to around 50 countries worldwide from its hub at Madrid Airport. It is part of the IAG airline group, the first in the world to commit to achieving net zero emissions by 2050 and to operating with 10% sustainable aviation fuel by 2030. In 2024, Iberia was the second most punctual airline in Europe and the eighth in the world.About Amazon Web ServicesSince 2006, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud. AWS has been continually expanding its services to support virtually any workload, and it now has more than 240 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, media, and application development, deployment, and management from 114 Availability Zones within 36 geographic regions, with announced plans for 16 more Availability Zones and five more AWS Regions in Chile, New Zealand, the Kingdom of Saudi Arabia, Taiwan, and the AWS European Sovereign Cloud. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com.About AmazonAmazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.</div> </div></div></div>

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Iberia Airlines has partnered with Amazon Web Services (AWS) to migrate its critical applications to the cloud and implement generative AI to enhance passenger satisfaction and operational efficiency. The airline has decommissioned physical data centers, moved its IT infrastructure to AWS, and created a real-time Data Platform to improve customer experiences. Iberia's transformation includes the development of an AI Travel Assistant and plans to integrate advanced AI capabilities into its maintenance operations. This initiative aims to position Iberia as a leader in innovative air travel while achieving significant operational improvements.

- Iberia Airlines has migrated its mission-critical applications to Amazon Web Services (AWS) to enhance operational efficiency and passenger satisfaction.  
- The airline's digital transformation includes the implementation of generative AI solutions, such as an AI Travel Assistant, and a real-time Data Platform that processes nearly 2 TB of data daily.  
- This strategic partnership aims to optimize operations, improve customer experiences, and position Iberia as a leader in the future of air travel.  

Iberia Airlines Transforms Air Travel Through Cloud and AI Innovation with AWS