Wang Xia: An unlimited price war is detrimental to both enterprises and consumers in the long run

Wang Xia, President of the Automotive Industry Committee of the China Council for the Promotion of International Trade, stated at the "2025 China Automotive Chongqing Forum" that the bottomless price war and blind technological frenzy in the automotive industry will inevitably squeeze the reasonable profit margins of enterprises, thereby affecting the quality of products and services. In the long run, this is detrimental to both enterprises and consumers. He emphasized that companies should adhere to three bottom lines. First, they must maintain unwavering quality and safety standards and uphold the bottom line of laws and regulations. Second, they should adhere to integrity in business and the spirit of contracts, maintain a win-win relationship in the industrial chain, avoid exaggerated publicity, and refrain from negative marketing, thus upholding the bottom line of business ethics. Third, they should adhere to long-termism, build a high-value position through technological innovation and differentiation, and refuse to sell below cost. They must uphold the bottom line of sustainable development