Trade Desk Customers Buying Amazon Ads Is 'Not Troubling,' Says Bullish Analyst
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Shares of Trade Desk Inc (TTD) fell sharply as it lost market share to Amazon's demand-side platform. Analyst Laura Martin from Needham maintained a Buy rating with a price target of $84, stating that Trade Desk has structural advantages over Amazon. She noted that Trade Desk's clients buying ads on Amazon is normal and not concerning. Martin emphasized Trade Desk's independence and ability to optimize ads across various platforms, contrasting it with Amazon's focus on its own media properties. TTD shares were down 0.22% to $70.96.
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