
Emotions are currency? The value logic of Pop Mart blind boxes and Meme coins

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Pop Mart's trendy toys and meme coins have gained significant attention in consumption and investment. Pop Mart's Labubu has become a cultural phenomenon, appealing to Generation Z's desire for individuality and emotional expression. The popularity of Labubu has led to a surge in sales and a rise in the value of related cryptocurrencies, such as L-coin ABUBU. Both Pop Mart and meme coins fulfill the emotional needs of consumers, with Labubu serving as a social currency and a symbol of identity, particularly in markets like Thailand.
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