
Steve Jobs Taught Tim Cook A 'Brilliant' Skill That Only 'Few People Have' But The Apple Chief Took A While To Fall In Love With It

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Apple co-founder Steve Jobs taught Tim Cook the importance of rethinking decisions when new evidence arises, a skill Cook later described as "brilliant". In a 2024 interview, Cook emphasized the need to change one's mind based on better evidence, a trait he initially found surprising but grew to appreciate. Jobs' emotional intelligence allowed him to pivot quickly, a quality that contributed to Apple's revival. This approach mirrors advice from Jeff Bezos about the value of changing one's mind frequently for better strategic judgment.
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