Snap plans to launch the sixth generation of AR smart glasses next year

AASTOCKS
2025.06.10 17:34

Social media platform Snap (SNAP.US) announced on Tuesday that it will launch its sixth-generation augmented reality (AR) glasses named "Specs" in 2026, discontinuing the previous "Spectacles" brand name. The new glasses will utilize AR technology, allowing users to interact with virtual images in the real world.

Snap stated that Specs will be lighter than previous models and designed for the general consumer market, with specific pricing and launch dates yet to be announced. The company introduced the fifth-generation Spectacles to developers in September 2024, offering a subscription model at a monthly fee of $99, requiring a one-year contract