Snapchat Parent To Launch Light Weight AR Smart Glasses To Compete With Meta, Apple

Benzinga
2025.06.11 20:30
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Snap Inc announced the launch of lightweight AR glasses called Specs, set for release in 2026, at the Augmented World Expo 2025. These glasses will feature advanced machine learning and AI assistance, enhancing digital experiences in the physical world. Snap's Specs aim to compete with Meta and Apple, as Meta prepares to release its own smart glasses priced between $1,000-$1,400. Following the announcement, SNAP stock rose by 2.30% to $8.69.